- Video format
- Every video is vertical 9:16 at 480p — the shape Instagram Reels and TikTok expect.
- Length
- Videos follow their template, 4 to 15 seconds. 12 seconds is the sweet spot for virality, so our template finder favours short clips.
- Viral templates
- Each video copies the motion of a trending clip found that day, picked to match your influencer's niche and topics.
- Schedule
- Calendars fill and videos are made automatically twice a day (6am and 6pm UTC). One video is due per day.
- Products
- Add a product to an influencer and they'll show it in their videos. You can swap in a different product photo on any single day.
- Credits
- One paid credit makes one video. No video starts without credits. Credits belong to the influencer they were purchased for.
- Trial
- Try one influencer, one video and one product for $5.99. Use an existing template or upload a vertical video between 4 and 30 seconds. Create your influencer before paying; payment is required for the video.
- Recreate
- Each video can be remade once from the calendar. A recreation requires another paid credit.
- Posting
- Download each day's video and caption from the calendar. Automatic posting to Instagram and TikTok is coming once the platforms approve us.